New Campaign Launched for Southern First Bank & Greenville First Bank

Shafer & Huguley has launched a new branding campaign for Southern First Bancshares, dba Southern First Bank in Columbia and Greenville First Bank in Greenville, South Carolina. The new positioning line, “Bank with Confidence”, reflects the dual concepts that, if you bank with Southern First, you can bank confidently with a well-managed institution and also, that Southern First is a bank that is confident in its people and procedures. The new TV commercials capture the relationship teams in their daily “huddle” meetings discussing best practices for their clients. “Trust – Consistency – Hometown Support” supports the core values that Southern First maintains as a part of their ClientFIRST culture. The print campaign continues the longstanding consistency of highlighting the relationship teams, while incorporating the new themes that are being communicated in the new TV commercials.