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Shafer Huguley Teams Up with Coaches Swinney and Horn to Help Fatherless Families

L to R: Gaines Huguley, Lauren Hammond, Dabo Swinney & Ellen Dunn

Without a father, a child is five times more likely to live in poverty and two times more likely to drop out of high school. To help reverse these staggering statistics, Shafer & Huguley created, wrote and directed the “Ugly Tie” fundraising initiative featuring Clemson Head Football Coach Dabo Swinney and South Carolina Men’s Head Basketball Coach Darrin Horn. The television, interactive and direct mail campaign was created and produced for the South Carolina Center for Fathers and Families, a statewide nonprofit organization founded in 2002 by the Sisters of Charity Foundation of South Carolina. The Center is a faith-based organization whose mission is to strengthen relationships between fathers and families throughout South Carolina. The TV commercials will appear on WYFF-TV and other stations throughout South Carolina. The multi-media campaign features coaches Swinney and Horn, each questioning the other’s choice of ties. Both coach’s donned ties celebrating their respective school colors. The coaches go on to suggest making a donation to the Center in honor of all Fathers on Father’s Day.

“On behalf of The Center for Fathers and Families I would like to thank Shafer and Huguley for their extremely generous contribution of time and talent to helping make the Ugly Tie Campaign happen, explained Lauren Hammond, Major Gifts Director, South Carolina Center For Fathers and Families. Through their tireless efforts The Center for Fathers and Families now has a statewide campaign that we could have only imagined before their involvement. The Ugly Tie Campaign will heighten awareness of our statewide efforts to promote responsible fatherhood and help to honor fathers everywhere.”


Shafer Huguley | 301 Halton Road, Suite C1, Greenville, SC 29607

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