Shafer & Huguley launched a short survey in February 2010 asking our audience if they thought the Super Bowl ads were really worth the millions spent. 41.2% said their favorite commercial was Budwiser’s “Lost”. 35.3% said the Snickers’ “Betty White” spot was their favorite and Bridgestone’s “Orca” and the CBS “Dave, Oprah & Jay” spot tied at 11.8%.
If your company has an interest in surveying a targeted audience, give us a call. We can help. Rating scales are used frequently in research, especially in surveys.