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Shafer Huguley has been retained to develop and manage all marketing communications and branding initiatives for Diligent Hands Gracious Hearts. New branding communications will reflect the additional services now offered with the recent merger of Diligent Hands, Gracious Hearts and Central Community Ministries.
The mission of Diligent Hands Gracious Hearts is to honor God by responding to and meeting the needs of the poor, elderly and handicapped; mobilizing, coordinating and equipping volunteers for mission service; and sharing the love of Christ.
Diligent Hands Gracious Hearts contracted with Shafer Huguley to provide strategic brand planning during to the merger of Diligent Hands, Gracious Hearts and Central Community Ministries.
“We had two non-profit entities coming together and we needed assistance in restructuring our organization, establishing a new more focused mission, creating a new identity and developing a plan for all our branding communications”, explained Todd Wilklow, Executive Director for Diligent Hands, Gracious Hearts.
“Shafer Huguley’s MAPS strategic planning exercise helped us to push through some challenging issues that we needed to consider and decide on before we could go forward with the merger. Shafer Huguley’s contributions to the successful formation of the new organization were significant”, explained Ellis Beddingfield, the organizations Director of Missions.
The first order of business was the development of a new brand identity for the organization.
“We retained the colors scheme from the original logo, reworked the hands graphics and added artwork of a heart, which was missing from the original mark,” explained Anthony Collins, Creative Director at Shafer Huguley.
Diligent Hands, Gracious Hearts was founded in 1999. The organization is committed to exposing the needs of the under-resourced, educating all people of God’s purpose and our responsibility to love our neighbor, equipping volunteers by providing a process and structure to serve the under-resourced, engaging volunteers in service and fellowship and sharing God’s grace and hope while rebuilding communities.