Keyword Marketing is Critical for Online Business Success

Identifying and incorporating the most relevant keywords and keyword phrases into your web site content is critical to the success of your web site. If you are launching a website without incorporating a professional keyword program into your site planning, you are throwing a party without sending invitations.

Content development and search engine optimization are key factors in determining the success or failure of your site. Use of popular and relative keywords and keyword phrases in the content for your website will help prospects find what they need, when they need it.

Shafer Huguley recommends market research and analysis to identify the top keywords used during search queries to find your competition’s products and services online. We identify the search terms targeted by your competitors and which keywords and keyword phrases are doing well when queried.

Additionally, Shafer Huguley develops keyword strategies based on product emphasis, launch dates and season product emphasis, to name a few. In addition to organic web site optimization, we manage pay per click programs with Google and other popular search engines. With all pay per click campaigns, daypart and geographic strategies are implemented.

Should you be interested in having Shafer Huguley provide a quote for web site optimization, strategic keyword programs and pay per click campaigns for your website, give us a call at 864-232-7655.