One of the most watched sporting events of the year is the the Tour de’ France. The world is captivated every July when the world’s greatest cyclists take to the French countryside. Td’F 2016 was no exception and our client TREK stores – Greenville/Spartanburg/Anderson/Chattanooga and Atlanta Cycling, heeded our recommendation to became a part of the event. We created a new TV commercial that highlighted the great TREK brand and the many assets of the TREK name, along with the value added services of the stores. The commercials were exciting, fast paced and full of valuable points of difference.