General Air Birds

It’s a bird. It’s a plane. No…it’s a…yea, it’s a bird. Actually, a bunch of birds. All perched on a telephone wire chirping away. BIG…RED…G. At lease until a large service truck startles them. Yes, a big white truck with a BIG…RED….G emblazoned on it’s side. The focus was specific. Look for the BIG…RED…G. The execution was strategic. Simple. Creative. Focused. Break the clutter –  Consider it broken