Shafer Huguley was founded in 1993 when Jeff Shafer and Gaines Huguley purchased Goudelock Advertising from Goudy Miller prior to his retirement. From the beginning, our vision has been to offer a team of experienced and skilled marketing communications professionals, practicing the highest level of customer service, providing full service branding disciplines at a fair price, and serving our clients to help them prosper.
Creation of the first unified branding identity for the City of Greenville, South Carolina. The new identity was adopted by seven community entities including the Greater Greenville Chamber of Commerce and the Greenville Convention and Visitor’s Bureau.
Concept and development of a unique client relationship culture known as “ClientFIRST” for Southern First Bank, helping the company grow from inception in 1999 to nearly $1 billion in assets in 2014 and a ranking of the 8th largest bank in South Carolina.
The 1999 launch of the “Power to Perform™” multimedia branding campaign for Prudential C. Dan Joyner Co., REALTORS® resulting in a remarkable 40% sales growth to $523 million in 1999. In the ten years following the partnership between Prudential and Shafer Huguley, Prudential C. Dan Joyner Co., REALTORS® grew to over one billion in gross sales and became the largest Prudential affiliate in South Carolina.
In 1993, Shafer Huguley moved from its original location to its current location on Pettigru Street in the Pettigru Historic District in downtown Greenville.